The Zing Trofeo Abarth 500 GB have been invited to La Dolce Vita; an event celebrating the very best of the Italian way of life.

‘La Dolce Vita, the annual London lifestyle event and celebration of everything we love about the Italian way of life is returning to London for its sixth edition in a brand new venue: the Business Design Centre in Islington. From March 11-14, 2010 it will yet again feed the UK’s appetite for all things Italian from food and wine to design, travel and property.

La Dolce Vita is the first of several events that the Zing Trofeo Abarth 500 GB will attend as part of the strategy to bring motorsport outside the racetrack. What better way to celebrate the long standing traditions of the Abarth brand than to be part of an Italian showcase.

La Dolce Vita 2010 will have something to inspire every passionate Italophile in the land. Expect to find dazzling new holiday destinations, some stunning homes, the latest cutting edge design and, of course, a focus on the mouth-watering food and drink for which Italy is so well loved the world over. Highlights of the show include celebrity chef masterclasses, wine tastings and demonstrations by some of Italy’s top artisan food producers. It is sure to be a must-see show for anyone passionate about discovering the new Italy.

To find out more and to buy tickets, visit the Official Website – http://www.ladolcevitaevent.co.uk/2010/

Trofeo Organisers are glad to announce a partnership with Cosworth – PI to provide a competitive and user friendly solution for data and Scrutineering. During the last couple of months, Cosworth and the Zing Trofeo Abarth 500 GB have worked together to develop a system that will fulfill several needs for teams and drivers during race week-ends.

Firstly, the display enables the driver to immediately understand all the car parameters including; lap time information and alarms. Secondly, the system has been developed to limit costs for teams. No data engineer is required and all the required information is retrieved by the sensors that are already installed in the car. The system is a user friendly, plug and play device that does not need maintenance and configuration.

The series will also use the mechanism to help monitor the series and make it fair to all competitors. The system will be used by scrutineers, who will have access to the data in order to monitor all the cars on the grid.

This reflects the standards used by international championships.

A new partnership between the Zing Trofeo Abarth GB and Motorsport Insurance Services (MIS) has been announced.  The deal allows all entrants to receive on-track insurance as part of  the series entry fee. Organisers have been keen to offer this benefit to teams to manage costs of running in the new UK series.

This insurance deal allows teams to race without unexpected expensive bill repairs,  but also puts pressure on orgnisers to maintan driving standards.

Ryan Mone, director at MIS confirms:

Motorsport Insurance Services (MIS) are very pleased to be announced as the Insurance Provider for the 2010 Abarth Championship.The standard insurance coverage provided by the Championship is a clever way to help ensure that all the cars are back on the grid as soon as possible after an accident and that accident costs do not cause competitors to drop out of the Championship for budgetary reasons. We look forward to providing a smooth claims process for any claims that happen to occur during the season and look forward to meeting the competitors at the circuits. Should individuals require any other insurance – to include testing cover / including labour costs / increase the sum insured of the policy – please do get in contact and we will be more than happy to provide quotations.

If you wish to receive more information about this please contact the organiser or MIS directly :

+44 (0)1943 884555

info@raceinsurance.co.uk

www.raceinsurance.co.uk

London. (26th Feb, 2010). The Zing Trofeo Abarth 500 GB will join Motorsport Vision’s media day at Cadwell Park, showcasing the new UK series alongside the MCE British Superbike Championship.

The press event will take place on the 24th of March at the Lincolnshire circuit that will host the Trofeo Abarth 500 GB as a support race for the British Superbikes Championship on the 22nd and 23rd of May.

The Trofeo Abarth 500 GB has worked hard to create a 2010 calendar that presents the Abarth 500 Asetto Corse to a diverse motorsport audience and running with the MCE British Superbikes is a key component of that strategy.

As well as mixing 2 wheels and 4 at the same event, the Trofeo Abarth 500 GB is planning to mix drivers and riders at the event. Organisers are in negotiations with several potential well known motorcycle racers who will take the wheel of the VIP Abarth 500 Asetto Corse, racing against championship contenders.

Denis Baddeley, Head of Marketing for the Trofeo Abarth 500 GB says:

“We’ll be making history at this event. Karl Abarth started as a motorcycle tuner and racer before moving into 4 wheels, so there is a real connection with the spirit of the Abarth brand and the motorcycle community. It is a fantastic opportunity to link with arguably the most popular motorsport championship in the UK and to race in front of such a loyal and enthusiastic group of fans. To have the chance to put a bike racer up against the car racers should mix things up a bit.”

Paolo Callea, Organiser of the Trofeo Abarth 500 GB says:

“It is great to be invited to the prestigious BSB media day to celebrate the first year of the Trofeo Abarth 500 GB. This is a great opportunity to present our new UK championship to the world. With this media day announcement, the 2010 Zing Trofeo Abarth 500 GB Championship is well and truly here. We look forward to a great year of racing, starting at Oulton Park on the Easter weekend.”

More Press and Media Information about the Trofeo Abarth 500 GB here…

Research Garage Abarth are proud to announce their sponsorship of 24 year old Ben, winner of the 2008 Clio Cup for the 2010 season.

The family owned dealership, based in Nuneaton in the Midlands, has been in business for over 40 years and has held the Abarth brand since it’s inception in 2008.

Craig McMullen, Director of Research Garage Group said.

“We are delighted to be able to show our support to Ben and Team Pyro Motorsport for the Trofeo Abarth 500 GB 2010 championship. Ben’s already impressive race pedigree clearly shows his first class driving talent and commitment to motor sport, this along with the car’s race prep in Team Pyros expert hands is a winning combination”.

Ben Winrow commented:

‘It’s fantastic to be sponsored by the No.1 Abarth dealership in the UK. The guys at Research Garage Abarth have already proven their worth – their great knowledge and excellent engineering service has helped our testing programme enormously”.

Mark Hunt, of Leicestershire based award winning Team Pyro added:

“Working closely with Research Garage Abarth gives us a clear advantage: their technical support means we stay at the top of our game and, together with Ben’s racing skills, means it just doesn’t get any better than this”.

The dealership’s support doesn’t end there: one of its own specialist Abarth road car technicians, Matt Beebe, will also be lending his support during the championship and assisting Team Pyro with preparing Ben’s Abarth.

Everyone at Research Garage Abarth wish Ben and Team Pyro every success in the championship.

More information at www.researchabarth.co.uk