AutoSport International Show. (January. 15, 2010) – The Trofeo Abarth 500 GB is proud to announce Zing Digital Media as the Title Sponsor of the 2010 series. The UK based digital signage and real-time information company signed the sponsorship agreement at the Autosport Show in Birmingham earlier today. The signing was attended by Colin Herridge of Zing Digital Media; David Lewis of SCH Distribution, Peter Robinson of Abarth UK and Championship organiser Paolo Callea.
The agreement is a significant event for the new series. It confirms that the platform developed around the Abarth 500 Asetto Corse is attractive to all stakeholders including teams, drivers and sponsors. It is also significant that the title sponsor, Zing, is a non-motoring company.
Zing Managing Director, Colin Herridge said;
“This is a very exciting time for us. We have a new brand and, the business is growing so being involved in a highly competitive and performance based series such as the Trofeo Abarth 500 GB fits well with our business. We. and our partner, SCH Distribution, are all about delivering performance products and services and motorsport is a perfect marketing platform to demonstrate this… we are proud to be partnered with such a powerful brand and we look forward to a safe and successful season.”
Denis Baddeley, head of Marketing and Sponsorship for the Trofeo said;
“This is clearly a very important development for the Trofeo Abarth and we are delighted that Zing Digital Media has joined us. This is the first time Zing Digital Media has been involved in motorsport and shows that the Trofeo Abarth 500 Gb is presenting a compelling package for brands that want to be associated with the Abarth brand. With a fresh approach, great events and the motor racing history of this iconic brand combines to offer something new to UK motorsport.”
Paolo Callea, Series Organiser added;
“This is fantastic. We welcome Zing to our Championship and thank them for their support. This is a big step forward for us and shows we are creating something special. Being able to announce a title sponsorship deal before the start of our first season will give teams and drivers increased confidence in the series. With new teams drivers and sponsors being announced, we are looking forward to a great racinng season in 2010.”
