London. (26th Feb, 2010). The Zing Trofeo Abarth 500 GB will join Motorsport Vision’s media day at Cadwell Park, showcasing the new UK series alongside the MCE British Superbike Championship.

The press event will take place on the 24th of March at the Lincolnshire circuit that will host the Trofeo Abarth 500 GB as a support race for the British Superbikes Championship on the 22nd and 23rd of May.

The Trofeo Abarth 500 GB has worked hard to create a 2010 calendar that presents the Abarth 500 Asetto Corse to a diverse motorsport audience and running with the MCE British Superbikes is a key component of that strategy.

As well as mixing 2 wheels and 4 at the same event, the Trofeo Abarth 500 GB is planning to mix drivers and riders at the event. Organisers are in negotiations with several potential well known motorcycle racers who will take the wheel of the VIP Abarth 500 Asetto Corse, racing against championship contenders.

Denis Baddeley, Head of Marketing for the Trofeo Abarth 500 GB says:

“We’ll be making history at this event. Karl Abarth started as a motorcycle tuner and racer before moving into 4 wheels, so there is a real connection with the spirit of the Abarth brand and the motorcycle community. It is a fantastic opportunity to link with arguably the most popular motorsport championship in the UK and to race in front of such a loyal and enthusiastic group of fans. To have the chance to put a bike racer up against the car racers should mix things up a bit.”

Paolo Callea, Organiser of the Trofeo Abarth 500 GB says:

“It is great to be invited to the prestigious BSB media day to celebrate the first year of the Trofeo Abarth 500 GB. This is a great opportunity to present our new UK championship to the world. With this media day announcement, the 2010 Zing Trofeo Abarth 500 GB Championship is well and truly here. We look forward to a great year of racing, starting at Oulton Park on the Easter weekend.”

More Press and Media Information about the Trofeo Abarth 500 GB here…